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October 6, 2003
Erika's Great Idea: FAD DIET FAST FOOD FRANCHISES
Okay. As soon as I saw that you're getting a readership that includes true entrepreneur-types, I decided I better get my great idea in for FAD DIET FAST FOOD FRANCHISES. The idea would be to have a nationwide chain of South Beath outlets, Weightwatchers, Atkins etc., and everything on the menu would be per the diet, and even per the stage of diet (e.g., at the Atkins outlet you could get an "induction" meal, etc.). You could get hamburgers without the buns, or with low carb buns, etc. Every item would be "legal", even the desserts. Takes the stress, mess and special orders out of lunch.
Posted by Erika Hamerquist at September 29, 2003 03:25 PM
Mary's comment:
Erika is on to something. I think making it very explicit and working it into the marketing is important. In fact, you could just have one, generalized franchise: The Fad Diet. Its menu would totally change every six - nine months. There would be scales in the bathroom.
They could place them right next to the Curves gyms which are, I have to admit, a pretty good idea.
Posted by mary at October 6, 2003 10:52 AM
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