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September 25, 2003
Promotional Laptop Cases
Originally this idea was to just have cute laptop cases that would allow you not to have to use ugly laptop bags. Here, I'll just put the original idea down so you can see how the world catches up with me:
"Lap-Top Wrap." Water-resistant fabric and foam wrapper for laptops, allowing you to put your lap top in any bag without worry. Fabric could reflect consumers' "cultural milieu" with vintage tablecloth patterns, kente cloth patterns, Guatemalan weaves, sports-oriented designs, conservative pin strips, etc. and/or be emblazoned with company names and given away free at trade shows. Would make "any bag a lap top bag" and would help us all avoid the ugly Targus blight. An anti-theft & style conscious product.
Since then, Timbuk2.com now makes some pretty cute laptop sleeves and Chris showed me some other vaguely sylish ones in one of his geek catalogues, and sure enough, they are sized so that you can stick your laptop inside a normal bag, which was a pretty important innovation.
BUT -- my idea was based on having used a FedEx padded envelop to carry my laptop, and it occured to me (and still does) that you could manufacture really cheap little bags made of the same materials that would make GREAT promos, plastered all over with logos or what have you. Much better than, for instance, actual shoulder bags, because they would be a lot cheaper, and much more visible than pens or what have you. And a lot more original than T-shirts (see entry on T-shirts for why t-shirts are politically problematic).
It's one of those things that actually needs to be kind of cool in execution -- I mean, you'd have to actually have neat graphics and stuff or no one would carry them.
Posted by mary at September 25, 2003 10:47 AM
Comments
Hi Mary (&Chris),
w/r/t sleeves for one's laptop, I've long been extremely pleased with those by sfbags.com. They're handmade in San Francisco and, of course, allow you to put your laptop in any other bag (they're padded, too). And wouldn't you know, their bags are also great (and, my, how durable)...
Posted by: Peter (&Sandra) at September 25, 2003 4:44 PM
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