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July 28, 2003
A Classic Mary Idea: Identi-Dress
I had this idea about 4 years ago but I want to get my old ideas out of the way here so they're at the bottom of the page. I wish I could have made one of these for my wedding -- and Chris could have had a matching suit!
"Identi-dresses": Plain white sleeveless sheath dresses with life stories embroidered on them in black thread. Story would start on the upper right shoulder, wrap around entire body. Several ideas:
1) The well-to-do dress wearer could commission her own life story, combining several levels of vanity (publishing and body).
2) Could have the life story of the person actually doing the embroidery (poor third world exploitee), for the socially aware to point out their own internal political/moral/cultural contradictions ("I love clothes; I feel guilty because some poor person made them..."), the internationalizing of capital in the textiles/clothes context (see T-shirt idea for more on this theme).
3) Could have different, "Sex" "Body" "Work/CV" "Family" "Party" dresses depending on the occasion ("My first sexual memory is..." “I start my work out with aerobics ...” “I really like working with people...” “my research is on the body and identity...”).
4) Could have random life stories that would either be really unlikely (e.g. woman wearing man's story) "disrupting appearance-based expectations about race/class/gender/sexuality" (use similar wording for brochure) etc. etc. -- that could be called the "disrupter-dress" line, or else ones that looked like they could be likely (upper class white lady wearing some *other* upper class white lady's life), but weren't real.
5) Could go mainstream with celebrity line of famous life stories everyone might want the "J-Lo" or the “Bobby Kennedy” (to be more self-referential, could have lives of famous designers — Versace, CoCo Channel). Party game could consist of trying to guess whose life story you were wearing, necessitating close examination of every inch of your body.
Capitalizes on popular interest in biography, the confessional mode, "reality TV" could become reality clothing, and also coincide with artistic pretensions about "identity" "self" "the body" "tattoos" etc. etc. Sell first as haute fashion, then on Biography channel, Target. If you had a really good life story commissioned, there would always be the chance that it might catch on as a best seller and you could become famous. Personally, this would combine my interest in oral history, autobiography and fashion in one neat package. Consider making skin tight & stretchy -- so that you were on display in every possible way; make translucent for the runway version.
Posted by mary at July 28, 2003 8:20 PM
Comments
Sounds like a Roz Chast cartoon
Posted by: Wad Studley at July 30, 2003 6:17 AM
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